Consumers decide who is reviewed on TrustClicks. Once a business is reviewed, we don’t delete its profile page or the attached reviews. This is because we believe in transparency and importantly, that each review tells a story about a shopping experience.
Which businesses are reviewed on TrustClicks isn’t up to us - we let consumers decide. We just host the content.
A profile page for each business or website is automatically created on our platform when a reviewer posts a review about that business or domain. If you’re a business owner, that means the person who wrote the first review of your business triggered your profile page on TrustClicks.*
Once a profile page is created for each business, subsequent reviews about that business are collected on that profile page. These reviews are owned by their authors, and TrustClicks hosts them as user-generated content.
Our values include transparency and openness. So once a company is reviewed on TrustClicks, we don’t remove its profile or the attached reviews.
This applies regardless of whether the company actively uses its account or subscribes to TrustClicks paid or free services. We also don’t remove reviews. where the company is taken over by a new owner.
Unless we’re made aware of specific reviews that breach our rules (or the law), we aim to preserve consumers’ freedom of speech.
We understand that some companies have concerns about being reviewed online. But we also think there are significant advantages to be had for businesses who engage with and learn from their customers. This includes building trust and credibility.
The internet has made it easier than ever before for people to share their experiences and give businesses feedback.
Companies can now choose to what extent they want to take part in these online conversations. TrustClicks is simply one of many options available for gathering and using constructive business-consumer dialogue.
We provide an opportunity for businesses to directly engage with reviewers - including by leaving a response below each review. We offer this within a framework of rules to protect the integrity of reviews on our platform.