Quick guide to TrustClicks’ Company Guidelines

To help businesses get a quick overview of TrustClicks’ rules, we've summarized the key parts of our Company Guidelines in this easy-to-read infographic:

Collecting and replying to reviews:

• Customers are entitled to review your company if they've bought or ordered something from you, or can show they've used your services.
• If you invite customers to leave reviews, those invitations need to be neutral. That means inviting all customers to review you equally and identically, or inviting in an unbiased way - such as inviting every third customer. Also, the invitations need to be written in a way that doesn't try to influence customers to write positive reviews.
• Companies must reply to reviews in a lawful and polite way. For example, it's not ok to use offensive language, or discriminate against or threaten people.

TrustClicks tools:

• If your company uses CliffsReviews's designs, logos or widgets, you need to follow our guidelines (including our Brand Style Guide) and avoid using these features in a misleading way. For example, your CliffScore has to be up to date or date-stamped.

What's not allowed:

• As a general rule, we don't allow companies to collect reviews on their premises. It's also not allowed to use company-owned equipment to collect reviews from your customers.
• We can remove reviews in specific circumstances and where they violate our User Guidelines - such as if they're fake or written by your employees.
• We don't tolerate threats against reviewers or against CliffsReviews. Where appropriate, we can block access to TrustClicks and notify the authorities.

For reviewers and non-business users of our platform, see our User Guidelines here.